Dutch Design Week: orchids X APTUM

From October 18th to 26th, orchid growers and lighting design studio Aptum will present the exhibition “In Full Bloom” during Dutch Design Week in Eindhoven. Aptum, known for its unique and custom lighting designs, transformed its studio into a blooming orchid-filled environment especially for this event. The result is a colorful botanical indoor garden surrounded by geometrically shaped lighting fixtures. This collaborative creation was unveiled for the first time during Dutch Design Week.

 

Floral Exhibition “In Full Bloom”

As a source of inspiration for many designers, orchids are the perfect complement to the world of design. For years, the plants have been part of Masterly – the showcase for Dutch design during Milan Design Week. At this event, Aptum and Orchids Info discovered their shared passion for vibrant, bright colors and expressive patterns and shapes. This mutual fascination led to a natural cross-pollination, resulting in a floral exhibition “In Full Bloom” during Dutch Design Week for the second year in a row.

 

 

Blooming Courtyard

The result was a colorful and flourishing courtyard that followed the architectural lines of Aptum’s monumental building. Hundreds of unique flowers in a rich palette of colors bathed in the daylight filtering through the large skylight above the garden. The orchids were surrounded by geometrically shaped light objects, inviting visitors to pause for a moment and experience the beauty of nature and design.

 

 

‘In Full Bloom’ can be seen during Dutch Design Week until October 26, 2025, at location No. G9, APTUM | NRE, Gashouder 13, 5613 CR Eindhoven. More information is available at www.ddw.nl.

Dutch Design Week: orchids X APTUM

From 19 to 27 October, Orchids Info and APTUM will present the exhibition ‘In Full Bloom’ during Dutch Design Week in Eindhoven. APTUM, known for their unique and custom-made lighting designs, has created artworks highlighting the versatility of orchids especially for this event. This collaboration, born from a shared fascination with vibrant colours and expressive shapes, results in an enchanting floral wall and sculptural light objects. The exhibition is on display at APTUM’s studio, Gashouder 13.

 

Shared passion for patterns and shapes

Orchids Info and Aptum met at Salone del Mobile in Milan, Masterly, where they discovered a shared passion for vibrant, bright colours and expressive patterns and shapes. What they both admired in their own fields, they also recognised in the other’s. This mutual fascination led to a natural cross-pollination, in which flora and light merge in a special way. The result is an impressive floral wall full of illuminated geometric shapes and sculptural light objects carrying orchids. During Dutch Design Week, this joint creation will be unveiled for the first time.

 

 

Orchids Info and Aptum present: ‘In Full Bloom’

‘In Full Bloom’ highlights the versatility of orchids – one of the largest and most diverse plant families in the world. They continue to bloom elegantly for weeks, year after year, bringing a constant source of inspiration. Aptum deliberately seeks to collaborate with creatives from other disciplines with the APTUM X collection. Together, they experiment with all forms of creativity, creating a unique exhibition during Dutch Design Week. They inspire each other to go far beyond the boundaries of their own working area. This year, Aptum combines flowers and sound with lighting together with Orchids Info and Studio Vocum. All designs of the APTUM X collection will be on display during Dutch Design Week.

 

 

‘In Full Bloom’ can be seen during Dutch Design Week from 19 to 27 October, location Map No. G9, APTUM | NRE, Gashouder 13, 5613 CR Eindhoven, The Netherlands. More information can be found at www.ddw.nl.

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