Dutch Design Week: orchids X APTUM
From 19 to 27 October, Orchids Info and APTUM will present the exhibition ‘In Full Bloom’ during Dutch Design Week in Eindhoven. APTUM, known for their unique and custom-made lighting designs, has created artworks highlighting the versatility of orchids especially for this event. This collaboration, born from a shared fascination with vibrant colours and expressive shapes, results in an enchanting floral wall and sculptural light objects. The exhibition is on display at APTUM’s studio, Gashouder 13.
Shared passion for patterns and shapes
Orchids Info and Aptum met at Salone del Mobile in Milan, Masterly, where they discovered a shared passion for vibrant, bright colours and expressive patterns and shapes. What they both admired in their own fields, they also recognised in the other’s. This mutual fascination led to a natural cross-pollination, in which flora and light merge in a special way. The result is an impressive floral wall full of illuminated geometric shapes and sculptural light objects carrying orchids. During Dutch Design Week, this joint creation will be unveiled for the first time.
Orchids Info and Aptum present: ‘In Full Bloom’
‘In Full Bloom’ highlights the versatility of orchids – one of the largest and most diverse plant families in the world. They continue to bloom elegantly for weeks, year after year, bringing a constant source of inspiration. Aptum deliberately seeks to collaborate with creatives from other disciplines with the APTUM X collection. Together, they experiment with all forms of creativity, creating a unique exhibition during Dutch Design Week. They inspire each other to go far beyond the boundaries of their own working area. This year, Aptum combines flowers and sound with lighting together with Orchids Info and Studio Vocum. All designs of the APTUM X collection will be on display during Dutch Design Week.
‘In Full Bloom’ can be seen during Dutch Design Week from 19 to 27 October, location Map No. G9, APTUM | NRE, Gashouder 13, 5613 CR Eindhoven, The Netherlands. More information can be found at www.ddw.nl.