From 16 to 21 April, thousands of orchid flowers will decorate the Dutch pavilion Masterly, during the Milan Design Week ‘Salone del Mobile’. Masterly is the showcase of Dutch design and is located in the Palazzo Giureconsulti, a stone’s throw from the Duomo. Orchid Netherlands has once again been selected to exhibit a rich assortment of the highest quality Dutch orchids. That orchids and design go together perfectly becomes clear as soon as you enter.

 

 

The power of contrast during Milan Design Week

In the classic white décor of the palace, orchids (arranged by Sand and Spijker in Delft) strongly attract attention, complimenting the design pieces in the room. Hundreds of long-lasting orchids are incorporated in no fewer than four metre-high installations. The presentation of a rich assortment of Phalaenopsis and exclusive orchids impressively adds colour and life to the iconic Palazzo Giureconsulti.

 

 

Orchids and design: a perfect match

Not only does the Netherlands offer excellence in art and design, but also in orchids. They are works of art from nature that can be enjoyed for a long time. That’s why curator and initiator of Masterly Nicole Uniquole, once again chose orchids as part of the exhibition. “The concept of Masterly showcases art and design. Traditionally, floral artists were a source of inspiration, so the orchid cannot be missing from Dutch design. The modern, elegant orchid is like an ornament with a story for your interior,” says Nicole Uniquole.

 

 

Orchids for Milan

As orchids have a much longer shelf life than the week of the exhibition, all plants are traditionally distributed on the last day of the event. This is a huge success every year. In large numbers, residents of Milan come to the distribution moment to receive the orchids with open arms and enjoy them at home for a long time to come.

 

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Masterly takes place from 16 to 21 April in Palazzo Giureconsulti in Milan, Italy. More information can be found at www.masterly.nu.

From 8 to 13 April, the Dutch pavilion Masterly will light up the heart of Milan with a lush orchid installation. During the world-renowned Milan Design Week, Masterly serves as the ultimate stage for top-level Dutch design – and this year, orchids are blooming once again in the historic Palazzo Giureconsulti, just steps away from the iconic Duomo.

 

Highest quality Dutch orchids at Masterly

Orchidee Nederland has once again been selected to showcase a spectacular and diverse range of the highest quality Dutch orchids. From the moment visitors enter, it’s clear: design and orchids are a perfect match.

 

 

The power of contrast

Set against the palace’s classical white backdrop, the floral arrangements – crafted by Sand en Spijker from Delft – immediately catch the eye. Hundreds of long-flowering Phalaenopsis and exclusive orchid varieties are featured in a towering installation, beautifully enhanced by custom lighting from Aptum Lighting. Together, they breathe colour, elegance and life into this historic building.

 

Orchids at Dekker and Signify Lighting Design

New this year is a collaboration with kitchen and bathroom specialist Dekker Zevenhuizen – known for creating top-quality, custom-made, and eco-friendly countertops – and Signify Lighting Design – presenting revolutionary 3D-printed lighting. During Milan Design Week, the orchids will adorn the impressive joint presentation by Dekker and Signify Lighting Design.

 

 

A Milanese tradition in full bloom

What makes the experience even more special: on the final day of the event (13 April), the orchids will be handed out to the people of Milan – a cherished tradition that draws large crowds each year. Locals line up eagerly to receive a beautiful orchid to take home and enjoy long after the event ends.

 

 

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Masterly is open from 8 to 13 April at Palazzo Giureconsulti, Milan.
More info: www.masterly.nu.

For the first time, the exquisite beauty of orchids is seen at Maison et Objet design fair in Paris, adding a touch of nature’s artistry to this design and lifestyle exhibition. Floral designers Florian Seyd and Ueli Signer, from The Wunderkammer, skillfully incorporated a big variety of orchids into the stands of Mobach Ceramics and the Italian design powerhouse Abhika. Their work seamlessly merged the natural elegance of orchids with innovative design, creating an experience that was as enchanting as it was inspiring.

 

 

Orchids and design: a perfect match

Orchids and design are a perfect combination. Their unique shapes and vibrant colors add a touch of elegance to any creative display. This isn’t the first time orchids have been in the spotlight at a design event. They were also featured at Milan Design Week and Dutch Design Week, where they proved how well they complement modern art and design.

 

From 19 to 27 October, Orchids Info and APTUM will present the exhibition ‘In Full Bloom’ during Dutch Design Week in Eindhoven. APTUM, known for their unique and custom-made lighting designs, has created artworks highlighting the versatility of orchids especially for this event. This collaboration, born from a shared fascination with vibrant colours and expressive shapes, results in an enchanting floral wall and sculptural light objects. The exhibition is on display at APTUM’s studio, Gashouder 13.

 

Shared passion for patterns and shapes

 

 

This year, 30 inspiring flower shows will constitute a major part of the Keukenhof garden in Lisse, the Netherlands. The orchid-idea show in the Beatrix Pavilion is the largest in Europe, in which many Dutch orchid growers exhibit their most beautiful plants.

Arranger Dries Lecke has positioned a magnificent arrangement in a light, glass-enclosed environment. The creation of a pallet of colours in this unique presentation is without equal. Behold the immense chandelier with its decorative green Cymbidiums, or sit in front of a bench of Phalaenopsis. Try on the high-fashion dress embellished with Paphiopedilum and admire the florid necklace. The plentiful vases, overflowing with the most exotic types of orchids, complete the picture of the extensive orchid family.

Voting by a professional panel of judges and visitors 
A professional panel of judges will select the most beautiful plant of the orchid-idea show as the winner of the Keukenhof Award. Visitors can also express their views by choosing their favourite orchid from among the many varieties on display.

The weekend of 4 and 5 May 2013 is the so-called orchid weekend at Keukenhof. During that weekend, extra attention will go into presenting the Queen of Plants to visitors in an original and inspiring way.

On view until 20 May
Whether you want to see Princess Phalaenopsis, Vamp Vanda or Femme Fatale Paphiopedilum, they will all be on exhibit until 20 May next at Keukenhof in Lisse. Besides being the most beautiful, unique spring park in the world, for over 60 years Keukenhof has also provided the background for some of the most dazzling photos ever taken.

More information? www.keukenhof.nl

Nespresso is a coffee-making system developed by Nestlé. The name is a blend of the company name and the word ‘espresso’. Special limited edition coffee varieties are offered every year. Nespresso recently launched three new grand crus (coffee varieties) at the editorial offices of Sanoma and Hearst. Each grand cru was presented in its own mood room, furnished with orchids in the same colour as the new capsule.

The smell of coffee is delicious, and triggers a particular attitude and mood. The use of orchids in the same colour as the new capsules reinforced the appropriate mood and attitude for each individual grand cru. The mood rooms were admired by more than 40 editorial staff from media such as Libelle, VT Wonen, Margriet, Flair, Viva, Marie Claire, Elle Wonen, Cosmopolitan, Nouveau and  Santé.

Orchid moment
We all do it: enjoying a cup of coffee at work, whilst catching up with a friend or just in the comfort of your own home. Have you enjoyed the various exotic orchids in your home in the same way? Bring conviviality into the house with an orchid. In the same way that coffee brings conviviality together with something relaxing, whilst also invigorating us. Which orchid will liven up your living room? You can choose from a very diverse range of exotic orchids. Every flower is a feast for the eye, and a beautiful enhancement for your living room. Perfect for enjoying your orchid moment.

With everything that teachers have to cope with nowadays, they deserve more appreciation than they get. We expect them to teach our children with enthusiasm and passion every day. Let’s support them by marking this for once. The ‘Top Marks for the Teacher’ campaign urges parents to encourage their child to take a bouquet or plant to school for their teacher as a sign of this appreciation.

This social objective fits with Unesco’s ‘Teachers’ Day’ initiative, which takes place on 7 October this year. Which is why the organisers of ‘Top Marks for the Teacher’ have opted for this date. “So give you child a bouquet or plant to bring to school for the teacher on 7 October. That will show teachers the appreciation they deserve!” The organisers feel that flowers and plants are the perfect gift for expressing appreciation. “Flowers and plants are generally placed in the best spot, and you need to look after these products well. Teachers deserve the same! So we would pose this challenge to all parents and children: teach your children about appreciation and how to express it. Make your teacher happy with a bouquet or a plant or just a nice drawing. It will brighten everyone’s day.”

Philip Treacy is the world’s most renowned hat designer. He has designed for royalty and can claim pop royalty, such as Madonna and Lady Gaga among his clientele. Now he is working together with orchid cultivators in the Netherlands at their request, to design a hat under the title ‘Art of Life,’ focused on the ‘Queen of Plants.’ Inspired by different orchids, he designed three strikingly beautiful hats.

Thursday September 5 2013,Treacy revealed his ‘Orchid Hat Collection’ in Amsterdam, demonstrating how elegant, fashionable and versatile the orchid is. This is part of the ‘Day of the Orchid,’ which is organized by the ‘Art of Life’ collaboration for the second year in a row. Because every ‘Queen’ deserves her own day, in turn, the ‘Philip Treacy Orchid’ was revealed on the 5^th as well!

Honoured 

A few months ago, Dutch orchid cultivators approached Philip Treacy to collaborate for the ‘Day of the Orchid.’ He did not hesitate: “When the ‘Art of Life’ approached me, I immediately answered positively. Orchids are my favorite flower and they are often a source of inspiration for my collections. For inspiration for the new hats, I invited the cultivators and their orchids into my studio. I was overwhelmed by their diversity of colours, shapes and patterns. I was initially intending to design one hat, but I found that it did not reflect the beautiful variations of the orchid. Because of this, I decided to design three hats, based on the three orchids that grabbed me the most. The white Phalaenopsis, through its simple and elegant blossoms in combination with its radiant white colour. The blue Vanda, because it is one of the most striking orchids and in my opinion, it is one of the most evolved. And the yellow Oncidium, which is known as the ‘dancing orchid,’ because some of its flowers resemble dancing dolls and some of its flowers look like a shower of gold. Each orchid has its own unique character and they truly inspired me.”

Philip Treacy Orchid

Dutch orchid growers are honored that a hat designer of Phlip Treacy’s caliber collaborated with them for the ‘Day of the Orchid’ and used his talent to express the diversity of the flower. Therefore, they are honouring him with their own special creation: a new orchid named the Philip Treacy Orchid. This new orchid is officially registered as part of the Cascade orchid family, also called the Waterfall Orchid, because it is curved and full of blossoms that resemble a waterfall. The Philip Treacy Orchid’s petals are white with small pink fuchsia stripes. The lip and the center of the orchid are a combination of white and soft yellow. This orchid is originally from Taiwan and it was discovered about two years ago. The Philip Treacy orchid is a real eye catcher, just like the plant’s namesake.

The Day of the Orchid
The ‘Queen of Plants’ deserves her own celebration, which is the basis for the annual ‘Day of the Orchid,’ that takes place on the first Thursday of September. On this day, which is being celebrated for the second year in a row, the orchid is placed in the spotlight and is honored for its diversity and beauty. In 2012, the orchid was celebrated with an Ode to strong women that matches the strong and elegant character of the flower. In 2013, the focus is on the orchid as more than a plant, rather it is the perfect accessory for the home. Just as fashion accessories make women extra radiant, orchids make the home extra special. This is the basis for collaboration with Philip Treacy.

The ‘Orchid Hat Collection’ consists of three orchid-inspired hats and is designed especially for the ‘Day of the Orchid.’ They are available for order via the Philip Treacy studio. The ‘Philip Treacy Orchid’ is currently limited, but it will become more readily available soon.

Philip Treacy about the Orchid

The matchless international show by Yuri Verbeek, Pim van den Akker and Aziz Bekkaoui in the Prinsenhof in Delft on 15 November was the manifestation of the ultimate total experience in which food, floral and fashion played the leading role (www.foodfloralfashion.com). This top class inspirational performance involved not just 13 extraordinary creations on the catwalk, but also 13 matching amuse-bouches. What the eyes saw was reinforced by simultaneously tasting. There was a special concept behind each creation and combination which had been worked out to the finest detail.

One of the creations was entirely inspired by the Orchid.

The theme of Asia is at the heart of this dress. The design of the dress, with matching collar, was inspired by the old Japanese samurai warriors. The bodice is made of crushed tree moss and extends like a suit of armour. The collar made from lotus leaves offers protection. The orchids which decorate the creations also represent Asia, where this giant amongst flowers probably originated. For the accompanying amuse-bouche, vanilla water in diamond form was selected, since vanilla comes from the pods of the vanilla orchid. By serving the diamond on Vanavo Leaves, an edible orchid, all the senses are optimally stimulated.

François Hannes will unveil the Orchid Twister, an etagere plant stand specially developed for the orchid, at lifestyle fair Excellent Wonen & Leven Beurs in Rotterdam. “The Orchid Twister suits all types of rooms, and ensures that orchids are given a special place indoors. Everyone has one or more orchids at home, but the Orchid Twister makes them stand out even more inside”, said Hannes. Hannes is showing a true Masterpiece, built around all five Orchid Twisters. His Masterpiece is a one-off creation that can only be admired at the Rotterdam lifestyle fair.

The Orchid Twister can be arranged differently depending on the room. This modern interior accessory comes in five colours, from stained oak to black piano lacquer and white gloss. The Orchid Twister can be personalised in a creative fashion. Its adjustable shape and the range of pots, accessories and orchids allow for a wide variety of combinations.

François Hannes’ design brings nature even more inside, creating a surprising picture. Hannes is renowned for his Chapter 1 style door by Bod’or and the interior design of Michelin-starred restaurant De Treeswijkhoeve. François Hannes about his Masterpiece: “It has completely different proportions than a single Orchid Twister, even though all the different Twisters are clearly visible in the design.”

Following the end of the Excellent Home & Living show the pot orchids were donated to the Rotterdam foodbank, complete with the beautiful pots. All the Netherlands’ pot orchid growers joined forces under the title ‘Art of Life’, and they wanted to put the spotlight on those who do not have the money to afford a nice plant and give them a treat.