Trend forecaster Lidewij Edelkoort chooses orchids
Lidewij Edelkoort is known as one of the most influential trend forecasters in the world. She predicts not only fashion colours or styles, but above all the social and cultural shifts that influence design, fashion, interiors and consumer behaviour. Especially for Masterly, Edelkoort has curated her own exhibition together with curator and Masterly initiator Nicole Uniquole, in which she predicts that we are moving towards a softening.
Trend forecaster Lidewij Edelkoort chooses orchids
In the exhibition called The Wunderkammer, extraordinary objects come together in a dreamy pink setting. According to co-curator Lidewij Edelkoort, it is a world where nature, craftsmanship, technology and imagination meet. From a chair that seems to grow out of a tree to glass birds above a landscape full of romantic and futuristic details: this exhibition shows how design has broadened and deepened in recent years. It is precisely that combination of beauty, material sensitivity and unexpected contrasts that makes The Wunderkammer so intriguing.
Read also: Orchids grace the Maison et Objet fair in Paris
Cabinet of curiosities
In this ‘cabinet of curiosities’ setting, iconic works by Dutch designers that have defined the essence of Masterly over the past ten years are displayed, complemented by hundreds of Dutch orchids in a sustainable plant pot from the Dutch brand Elho. For years now, orchids have been part of Masterly, and Lidewij Edelkoort’s wish was therefore to bring the orchids back into the exhibition.
