The website orchidsinfo.eu has been given a makeover. Under the slogan ‘Orchids make it easy to make it special’ the website provides a platform for consumers and the trade. The updated website brings all online and offline activities together, with specific news items about the promotional campaign. It’s a fascinating place that constantly offers fresh inspiration and innovation.

The website is available in six languages (Dutch, French, English, German, Italian and Russian). The heart of the website consists of a host of photographs, tips and blogs by passionate fellow professionals and prominent orchid lovers who share their experiences with the plant.

Refresher “More than 2100 consumers visit our site every week. So it feels like we’re refurbishing 300 living rooms a day,” says Natasja van Ruiten, project manager at fresh retail. “orchidsinfo.eu was last updated in 2012, so it’s a good time to introduce a thorough redesign now. A requirement for the new design for the website was that our target groups should feel at home and that the site is in keeping with the campaign’s strategic focus, whereby the orchid which you can now buy everywhere is special and a source of inspiration for many people.

Consumer and trade
The colour palette has been refreshed and fits with the trends and the various colours of the orchids. Alongside the design and layout, improvements have also been made to the functionality of the website. Not only is the site tailored more to mobile visitors and can be accessed on tablets and mobile phones, there is also a clear distinction between the consumer area and the area for the trade, which provides specific information for wholesalers and tips for florists.

The campaign to promote orchids is being executed in collaboration with all the Netherlands’ pot orchid growers. Under the label ‘Art of Life’ they have joined forces to inspire and inform you about the versatility and uses of orchids.