Dutch Design Week: orchids X APTUM
From October 18th to 26th, orchid growers and lighting design studio Aptum will present the exhibition “In Full Bloom” during Dutch Design Week in Eindhoven. Aptum, known for its unique and custom lighting designs, transformed its studio into a blooming orchid-filled environment especially for this event. The result is a colorful botanical indoor garden surrounded by geometrically shaped lighting fixtures. This collaborative creation was unveiled for the first time during Dutch Design Week.
Floral Exhibition “In Full Bloom”
As a source of inspiration for many designers, orchids are the perfect complement to the world of design. For years, the plants have been part of Masterly – the showcase for Dutch design during Milan Design Week. At this event, Aptum and Orchids Info discovered their shared passion for vibrant, bright colors and expressive patterns and shapes. This mutual fascination led to a natural cross-pollination, resulting in a floral exhibition “In Full Bloom” during Dutch Design Week for the second year in a row.
Blooming Courtyard
The result was a colorful and flourishing courtyard that followed the architectural lines of Aptum’s monumental building. Hundreds of unique flowers in a rich palette of colors bathed in the daylight filtering through the large skylight above the garden. The orchids were surrounded by geometrically shaped light objects, inviting visitors to pause for a moment and experience the beauty of nature and design.
