London, Thursday 6th September 2012 – Karren Brady has today revealed a new breed of Orchid which has been named The ‘Karren Brady Orchid’ to mark the International ‘Day of the Orchid’. An initiative of Art of Life, a collection of 40 Dutch growers of pot orchids, the ‘Day of the Orchid’ aims to celebrate the strength and elegance of women and Karren Brady, as a female who epitomises these values, was a natural choice to lead such celebrations.

The ‘Karren Brady Orchid’ belongs to the Phalaenopsis species, the perfect example of a powerful and elegant plant. This orchid blooms for months and creates a sea of beautiful flowers, making it a very popular variety.

Karren’s Orchid has been created through a thorough selection process. Years ago, a grower started breeding this specific variety of the  Phalaenopsis Orchid, resulting in the creation of the ‘Karren Brady Orchid’ today. Only the strongest and most beautiful varieties are allowed to be sold as a new Orchid variety after a long and strict procedure.

Karren Brady commented: “I absolutely love orchids and so when I was offered the chance to have a new breed named after me, I was thrilled. The Orchid is such a striking plant which adds a touch of elegance to my home, it is almost more of a must have home accessory than just a flower. There are so many different varieties that you can find one to match every room and style you could want!”

It’s a common misunderstanding that Orchids are hard to care for, when in fact just a few simple tips can help your orchid to flower several times a year.

• Orchids like light, so find a well-lit spot to keep your Orchid
• Room temperatures of between 18 and 20ºC are the optimum for keeping your Orchid healthy
• Orchids don’t react well to draughts, direct sunlight, or being stood near to heaters
• Fruit bowls are also bad for Orchids, as they produces gases that cause flowers to age prematurely
• Never water the plant, just water the soil
• Keep orchids drier in winter than in summer. They rest in winter, so only water occasionally

We have a limited selection of the ‘Karren Brady Orchid’ available, so if you would be interested in receiving one, please get in touch. We do, however, have other Orchid samples as well, so please do get in touch if you would like to feature.